Technical Infrastructure
Server-Side Tracking (sGTM) on First-Party Subdomains
Eliminate up to 35% conversion signal loss caused by Safari ITP cookie deletion, browser ad-blockers, and network timeouts. We deploy cloud GTM server containers running on your own domain (e.g. data.yourstore.com).
The Problem with Client-Side Pixels
- •Safari Intelligent Tracking Prevention (ITP) purges browser cookies in 24 hours.
- •Brave browser and desktop ad-blockers block requests to google-analytics.com and connect.facebook.net.
- •Heavy third-party JavaScript degrades Core Web Vitals and website page speed.
The Server-Side Solution
- •Custom DNS subdomain routing making requests 100% 1st-party to your domain.
- •Direct server-to-server API delivery to Meta CAPI, Google Ads, and GA4.
- •Secure HTTP-only cookie setting extending attribution windows to 90–180 days.
- •Reduced client-side script execution improving page load speeds.
Ready to modernize your tracking architecture?
We inspect your current tags and provide a server-side transition blueprint.