Tracking Architecture
Meta Pixel & Conversions API (CAPI) Integration
Connect your website backend and frontend directly to Meta Ads. We engineer complete event deduplication with matching event_id parameters, ensuring 100% purchase capture and 8.5+ Event Match Quality.
Supported Platforms & Frameworks
Shopify & Shopify Plus
WooCommerce / WP
BigCommerce
Laravel Web Apps
React / Next.js
GoHighLevel
Over 260+ custom tracking implementations successfully deployed with zero disruption to checkout flows.
Standard & Custom Events Configured
- PageView & ViewContent (item_id, item_name, price)
- AddToCart & InitiateCheckout with value and currency
- Purchase & GenerateLead with event_id deduplication
- User Data Parameters (Hashed em, ph, fn, ln, external_id)
Have duplicate tracking or broken purchase events?
We diagnose your dataLayer and CAPI pipeline in a free tracking review.